On-Page vs Off-Page SEO: Whats the Difference?

We’ve looked at how important off-page SEO can be for higher SERP rankings with a data lens. With the right mix of relevance (on-page SEO) and authority (off-page SEO), your rankings can shoot to the moon. Just look at Buzzfeed (I’m a huge fan, please pardon my enthusiasm). They get ten times more attention when posting something than a random marketing brand does. Because they knew how to shine their way in a world full of tips, recipes, and did-you-knows, and stand out, even though the market was already saturated. Plus, they knew how to address various and different customer segments.

• Off-Page SEO is a subset of search engine optimization that takes place (you guessed it) off-page.
• Local SEO is the process of optimizing a website’s online presence to increase traffic, visibility, and brand awareness in a specific geographic region.
• Local SEO involves optimizing a business’s online presence to attract customers in specific geographic areas through improved visibility in location-based searches.
• Having said that, guest posting is one of the best off-page SEO techniques.
• You should identify such mentions and approach the website owner for a link.

Include and Optimize Images

Another way to improve your site’s off-page SEO is to ensure your business is listed correctly in directories and search engines. Tools like Moz Local Listing Score can help you check your business’s name, address, and phone number (NAP) across various directories. You can use this free off-page SEO tool to quickly analyze the health of your website’s backlinks and get suggestions for improving it.

What factors hurt off-page SEO?

On-page SEO focuses on optimizing individual pages to improve search visibility and user experience. It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors. Do you want to drive brand awareness, generate backlinks, increase social media engagement, or build relationships? Clear goals will help you decide on your event’s theme, size, structure, and promotion strategy.

Look at the “Impressions” column for all of your branded searches. Brand signals are what Google uses to figure out if your site is a legit brand. Guest blogging helps your off-page SEO in a bunch of different ways. We already touched on original data, but there are other ways to provide information gain. Sure enough, within a few weeks, the article started to crack the first page.

Off-page ranking factors

Contextualizing the links, Google can develop an understanding of the link’s growth for any website. Google pays close attention to the topical relevance of a website to determine how much a link coming from it should be valued. This concept is sourced from Google’s algorithm mechanisms such as topic-sensitive PageRank. Topic sensitive page rank is simply a context sentient algorithm that values domains based on their content’s consistency in showing topical relevance/context. There are tons of other correlation studies which show that links coming from unique websites would be valued higher than links being repeated from the same websites. Obviously, the content’s difference between the two pages would be playing a role here too, but in isolation, we can definitely find a correlation between referring domains and traffic per page.

In turn, this brings a lot of additional traffic to the website helping you achieve your SEO KPIs. For a website to perform well, it needs to be optimized for both on-page and off-page ranking factors. Similar to blog commenting or guest blogging, it’s good to mention your brand, but avoid to do it bluntly. First provide some actionable info on the specific topic and then, if relevant, fit your brand between the lines. These Q&A platforms are true gold mines but they have to be won first, by using the right words, tone, and style when posting a contribution.

When you leave SEO Anomaly great comments on blogs, you’re able to share your unique perspective with others, which can lead them back to your website. It’s also likely that reviews across the web bear some importance for regular rankings. This is because they’re one of the things Google tells Search Quality Raters to look for when evaluating a website’s Expertise, Authority, and Trustworthiness (E-A-T). Coming back to the importance of showing your expertise or authority on a topic, you need to make sure this isn’t just being said on your website. Make appearances to talk about your field or expertise or service/product with others. By blogging for another website in your field, doing interviews, being a guest on podcasts, or going to events to do a talk or workshop.