Ahrefs Webmaster Tools: Free SEO Tools to Grow Your Site

By identifying areas for improvement, these tools help you optimize your site for better search engine rankings and user experience. If you’re looking elsewhere, you need alternatives that provide similar content optimization power without the premium price tag. Some alternatives might provide features Surfer lacks, like more comprehensive technical SEO audits or backlink analysis tools. The tool offers a 14-day free trial, and paid plans start at $29.99/month. There’s no free tier, and the price may feel high for smaller or newer stores.

Topic Clusters for Local SEO: Types, Tips & Examples

At the heart of the platform is Cruise Mode, their flagship feature that lets you write SEO-friendly content in less than 5 minutes. Copywritely offers a specific pricing model based on the number of pages checked each month. Users can choose from 50 to 5,000 pages, with better per-page value as package size increases. Jasper AI has quickly made a name for itself as a marketing-focused content creation powerhouse. Unlike SurferSEO, which zeroes in on optimization, Jasper helps you create a wide range of content—from blog posts to social media to landing pages.

Technical SEO Tools and Website Audit

• This includes a robots.txt tester, hreflang tags tester, and sitemap generator.
• You can also unlock long-tail keywords to find phrases that are hyper-focused for your business and its goals.
• Unlike broader SEO platforms, AccuRanker focuses purely on rank tracking.
• The Detailed SEO toolbar is a browser extension that displays SEO metrics.
• Dashword is an excellent choice for content teams who want to streamline their workflow without getting lost in overly complex features.

We’ve shared some of the best features in each tool, as well as how you can get the most out of them for your SEO strategy. For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. With these tools, you’ll be better equipped to develop an effective marketing strategy that works for you.

Here are some free AI SEO tools; we’ll also explain how to use them. You can see the traffic for your pages, including the percentage of traffic your page lost since its peak. Merkle’s Schema Markup Generator tool will help create JSON-LD markups for articles, breadcrumbs, events, FAQ pages, and how-to guides. The Ryte Structured Data Helper will provide you with a handy overview, showing you how to quickly and clearly validate your page’s Schema markup.

It’s perfect for agencies who prioritize organic rankings but less ideal as BHS Links your only SEO tool. Ahrefs is the gold standard for agencies prioritizing backlink analysis and technical SEO. Its unmatched data depth makes it essential for competitive niches and authority-building campaigns.

I use this tool situationally when working with big websites. Longer messages can quickly take you up to the messaging cap, even on the paid plan. I share my thoughts, explain the problem, and brainstorm solutions out loud (often literally, using the voice feature).

Starting at $99 monthly makes it a tough sell for smaller businesses and solo professionals. Many users also find that while it excels at content optimization, it falls short in other SEO areas. And if you’re new to SEO tools, the learning curve can initially feel pretty steep. Once you register, you’ll get three keyword reports per day for free, although some of the data is withheld. Monthly paid plans start at $9, and a lifetime plan starts at $99. Providing real-time insights into keyword rankings, search traffic, and indexing status, GSC allows users to pinpoint and fix technical issues that may affect visibility.

This free service offered by Google is a powerhouse of data and insights, crucial for understanding and optimizing your website’s performance in Google search results. Finally, RankIQ does provide a free trial, but some users may prefer to test the tool before committing to a subscription. RankIQ is one of the best SEO solutions for content analysis. Its AI-powered content optimizer gives clear and specific guidance to writers on how to optimize their content for SEO. This can be particularly useful for those who are new to SEO or want to streamline their content creation process.